Following from our previous Top 10 Pop-Up Shops (with Digital/Social 2014), we've put together a list featuring a variety of interactive and engaging retailer pop-up retail stores.
1. BEST&LESS "l&b experiment" (australia)
The L&B branded shop was designed to look like a boutique fashion store with high-end fashion prices. However, the garments were in fact all current Best&Less items.
The entire experience was filmed via hidden cameras with unsuspecting customers receiving a pleasant surprise at the counter when they were informed the clothing pieces were a fraction of the cost.
2. TARGET DOLLHOUSE (USA)
The two-storey build was fully furnished and packed with over 3,000 homeware and décor products from the new collection. Visitors were able to explore the open plan dollhouse and purchase the items from mobile devices. Also scattered throughout the house were guest interactions such as beauty makeovers, photo station and scavenger hunt.
3. H&M SPORTS POP-UP STORE: THE LOCKER ROOM (UK)
In order to drive footfall to the store, members of the public were invited to take part in a fun activity with Olympic-style medals and in-store prizes up for grabs. The one day activation featured retro and reclaimed gym equipment that surrounded a row of change-room lockers. People were invited to pick a locker key at random and given 10 chances to locate the matching locker. Successful participants were rewarded with the contents inside.
4. TARGET HOLIDAY ROAD TRIP (CANADA)
The aim was to connect with the communities the retailer would be opening in, as well as help people get into the holiday spirit. The tour progress, schedule and digital scrapbook were documented on Target Canada’s Facebook and Twitter pages.
A special feature of the campaign included performances by Canadian artists, musicians, children’s performers and comedians. Guests could snack on holiday treats, participate in the craft and play zone, and get their photos taken with Bullseye the dog to create their own memorable photo flip book.
5. BROTHERS SUITCASE STORE (SWEDEN)
The pop-up shop opens to reveal a built-in closet with drawers and shelves. The store specialises in menswear and chose specific locations across Sweden targeting businessmen in transit – airports and train stations.
6. JASON WU FOR TARGET (CANADA)
The store featured an assortment of the Jason Wu for Target collection, along with a Target-branded tote bag created exclusively for the Canadian pop-up store. The first 25 guests had the opportunity to take their photo with the designer and Target’s beloved bull terrier mascot Bullseye. Brand ambassadors were on hand to keep guests updated on product availability while waiting in line, as well as offer hot chocolate and a chance to receive a commemorative Bullseye plush dog.
Over 1,500 shoppers managed to snag a bargain and all 2,500 pieces sold out in five hours.
7. NIKE+ fuelstation (UK)
The innovative space was NikeFuel enabled featuring one-to-one consultation with real athletes, a Trial Zone for athletes to try out the latest Nike+ Digital Sports products for free, NIKEID terminals for consumers to design their perfect footwear and apparel, free daily Nike Training Club classes and resources linking runners to local clubs.
8. ETSY HOLIDAY SHOP (USA)
One of the goals was to reach out to people who are aware of the Etsy brand but had yet to become an Etsy customer. The store brought together sellers and designers for an experience with much more than just shopping – everything characteristically Etsy.
Each day a new artist created an art piece in the storefront for everyone on the street to see. Once completed, the pieces were hung inside the shop that built a gallery of original works for customers to enjoy. The store also hosted an activity-packed calendar of events over ten days including coffee tasting, lectures, workshops and special performances.
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