Chieftain Communications is a finalist in two categories – ‘Best Activity Generating Brand Awareness and Trial’ and ‘Best Integrated Communications Campaign (Under $1 million budget)’ for its work with technology company ASUS in December 2012. Last year Chieftain Communications was also a finalist for its project with Staples.
“These nominations truly reflect the strong creative and engaging work our specialist agency is producing. It’s a great achievement to be in the running for the APMA Star Awards again in 2013,” says Chieftain Communications Director/Creative Director Steve Fontanot.
Chieftain’s brief was to increase sales for ASUS Australia’s new range of notebook computers in the lead up to Christmas last year.
“ASUS has a dual screen notebook that can be viewed from both sides, and we wanted to mimic that in an interactive way,” says Steve. “ We set up the 360-degree Bullet Time Experience – a photo booth capturing consumers doing all sorts of actions from every angle. The result was a Matrix movie-like freeze frame.”
There was also a strong social media component with content from the event uploaded to social media hubs. Attendees could tag themselves and enter a caption competition to win prizes. This was also combined with coverage in online and metropolitan press.
“The results were fantastic,” says ASUS Marketing Specialist, Charith Moonesinghe. “Our VivoBook series featured in the activation during the month of December saw a massive uplift in terms of sales output.”
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In 2009 Chieftain Communications opened its door to the Australian market – a boutique award winning independent agency based in Sydney and Melbourne, creating memorable brand experiences, through the use of experiential marketing, event management, and digital/social media. www.chieftaincomms.com.au
For more information, please contact:
Kana Phung - Chieftain Communications
e: firstname.lastname@example.org t: +61 (0) 2 9699 6880 w: chieftaincomms.com.au