“I had to remove a flock of swans by wading into a lake so that we could set up a stage on the water. And let me tell you that was no easy feat, those birds hiss and snap at you,” says Neil.
“Luckily we had set up everything by the time they tried to come back. But don’t worry, no swans were hurt in the process and they were free to return… once we bumped out.”
Neil is a senior member of the award-winning independent creative agency, Chieftain Communications, which specialises in the growing industry of experiential marketing in Australia. Chieftain Communications creates memorable brand experiences and has worked on projects such as the search for Australia’s Kit Kat Chunky’s Hero and breaking a world record for Carnival Cruise Lines.
Besides having a load of fun inventing and instigating extraordinary and non-traditional consumer experiences, Chieftain Communications is entrusted by huge brands including, Samsung, Virgin Mobile, Hilton Hotels & Resorts and Telstra to increase their sales and market share.
“This type of marketing is really becoming essential for brands and will continue to have a growing presence in Australia. People are no longer satisfied with only being fed information via traditional advertising, they want to be engaged and involved,” says Neil, who has more than 12 years experience in marketing and project management.
“So as part of the mix, experiential marketing is giving brands the opportunity to have a three-dimensional, 360-degree campaign, which time and time again has proved to be successful.
“All I can say is ‘watch this space’ when it comes to experiential marketing… we certainly have a few exciting projects up our sleeves this year.”
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In 2009 Chieftain Communications opened its door to the Australian market – a boutique award winning independent agency based in Sydney and Melbourne, creating memorable brand experiences, through the use of experiential marketing, event management, and digital/social media. www.chieftaincomms.com.au
For more information, please contact:
Kana Phung - Chieftain Communications
e: firstname.lastname@example.org t: +61 (0) 2 9699 6880 w: chieftaincomms.com.au