For me, experiential marketing is all about creating brand experiences to increase a brands sales and market share. It might be considered the 'fun' side of the industry, but like all marketing professionals, we've got a serious job to do. Real money deserves real results.
By itself, experiential can create brand loyalists, but it’s when you combine it with digital and public relations that you can truly find your sweet spot. This highly effective trinity gives you the opportunity to amplify your company's brand well beyond campaign dates or physical borders.
Cue experiential marketing. You only need to look at what is trending on YouTube to know that genuine consumer experiences remain the best way for any brand to gain authentic branded content.
Just take a look at ‘The Stresstest by Nivea’. The video has more than 7 million hits on YouTube…. and counting (I have included a new YouTube link as the original file location has changed).
COCA-COLA SMALL WORLD MACHINES
Another great example of an experiential activation that has gone viral is ‘Coca-Cola Small World Machines’, which aimed to bring together people from India and Pakistan.
VIRGIN ATLANTIC NO ORDINARY PARK BENCH
Virgin Atlantic found their ‘sweet spot’ with their ‘No Ordinary Park Bench’ experiential activation in the middle of Manhattan.
If you can find your brand's 'sweet spot', you are well and truly on your way to ensuring that you create maximum exposure for your brand. It can make all the difference.
I hope you've enjoyed this post - it would be great to hear your feedback.
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