For me, experiential marketing is all about creating brand experiences to increase a brands sales and market share. It might be considered the 'fun' side of the industry, but like all marketing professionals, we've got a serious job to do. Real money deserves real results.
By itself, experiential can create brand loyalists, but it’s when you combine it with digital and public relations that you can truly find your sweet spot. This highly effective trinity gives you the opportunity to amplify your company's brand well beyond campaign dates or physical borders.